基于定义分类视角的商业模式构成要素研究述评

doi:10.3969/j.issn.1672-2272.2018.06.001

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摘要近年来，商业模式成为学术界研究的热点，众多学者从不同的视角对商业模式进行了探索与研究。首先，回顾了商业模式定义与构成要素演化的相关研究，在Morris对商业模式定义的3种类型基础上提出了4种商业模式定义的类型，即在经济模式型、运营模式型和战略模式型的基础上增加了网络模式型商业模式定义类型。这4种定义类型的演化经历了从微观向宏观、从短期目标到长期战略的转变，但又相互促进、不断完善。其次，运用内容分析法进行构成要素关键词的词频分析，结果表明以“客户”“市场”“产品”“服务”“收入”“成本”等为关键词的商业模式基础构成要素被广泛认同，且以“价值”和“网络”为关键词的构成要素逐渐成为近年来研究的趋势。最后，基于现有文献，展望了商业模式的未来，指出复合型商业模式和商业生态是未来的研究趋势。

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	祁明德
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关键词: 商业模式商业模式定义构成要素分类综述

收稿日期: 2018-04-20 出版日期: 2018-06-25 发布日期: 2018-09-27 整期出版日期: 2018-09-27

引用本文:

祁明德,解瑞,罗美娟,侯飞. 基于定义分类视角的商业模式构成要素研究述评[J]. 科技创业月刊, 2018, 31(6): 1-7.

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