社会支持对大学生创业意愿的中介和调节效应

doi:10.3969/j.issn.1672-2272.2018.08.004

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摘要作为TPB模型的延伸和扩展，研究了感知到的社会支持如何影响大学生创业意愿。基于武汉市400份本科生问卷调查的研究结果，发现创业态度、主观规范和感知行为控制这3种因素一起完全中介了社会支持对大学生创业意愿的影响。同时，实证结果确认了社会支持的调节作用：社会支持对创业态度的影响有正向的调节作用，对主观规范和感知行为控制的影响有负向的调节作用。

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	王罡，
	温兴琦，

关键词: 社会支持创业动机创业态度主观规范感知行为控制

收稿日期: 2018-06-26 出版日期: 2018-08-25 发布日期: 2018-11-23 整期出版日期: 2018-08-25

引用本文:

王罡，,温兴琦，. 社会支持对大学生创业意愿的中介和调节效应[J]. 科技创业月刊, 2018, 31(8): 12-17.

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http://www.zgkjcy.com/CN/10.3969/j.issn.1672-2272.2018.08.004 或 http://www.zgkjcy.com/CN/Y2018/V31/I8/12

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